nenets autonomous okrug
Naryan-Mar Map
Unique map with local stories and house names of Naryan-Mar created together with city residents.
Iceberg, Orange, Dollar, Yellow House, Chinese Wall and the Red Riding Hood. What brings together all these things? Naryan-Mar, the capital city of NAO and its inhabitants call the houses they live in a very non-formal manner that we wanted to share with the world. It was such a successful project that a year later they even wrote a book of town legends based on it.
Not a single building in Naryan-Mar remained unnoticed. The most difficult was to capture the roof colors.
Igor Makovsky, designer (Asmysl)
We've presented our map to the public on the main town square on the city day, 15 september in 2019 together, right when the Tundra Fest took place.
It all started with a round table with the city residents, who helped us to put all the interesting stories on the list and described them a bit.
Then we've put it on the interactive map, added some photos and descriptions. Photographers from Naryan Mar contributed a lot.
White bricks went short when the house was built so the last level had been built with the red ones. That's how it got its name — the Red Riding Hood.
Katherine Nikolaeva
TOWN RESIDENT AND HOTEL OWNER
We love to put our maps online. Here you can check it on naryan-map.ru together with a source (click top-left link)
Meet all these stories at the local "Naryan City" cafe (former "Artishock") with our map elements implemented in its interior. Don't forget to check the menu — some positions are named after city houses.
As always, we use elements from the map as the base for creating all kinds of souvenirs: badges, cups, plates and even plaids to warm your heart:
We immediately thought about creating a city tourist route based on this map idea.
The best thing is that it lives!
Funny story on Pikabu
Newly installed information stand right across the town administration (2021). More here (in russian)
Natalia Rybalchenko
Brand-strategist

Igor Makovsky
Art, Design
More projects in NAO
  1. Research and brand strategy
  2. Pustozersk Museum Reserve Branding and Strategy
  3. My Arctic — arctic tourist agency brand
  4. Nel'min-Nos brand and wayfinding system
  5. Nel'min-Nos map
  6. Naryan-Mar tourist route map
  7. Mascot creation and storytelling
  8. Under One Sun — museum association brand
  9. Local food festival branding and strategy
  10. Narey — local fashion and cultural brand
  11. NAO map
  12. British Higher School of Design and Art collab
  13. Nenets Lore Museum Identity
  14. Telviska Museum of Emptiness Branding and Strategy
  15. Indiga River and Fish Festival Branding
  16. Ustie Village Map and Branding
  17. Bolshukha Hill — local amusement park
  18. Naryan-Mar Art Objects Concept
  19. Interactive Virtual Naryan-Mar in 3D
  20. Frigate in Pustozersk Hotel and Restaurant Brand and Strategy
  21. Pechora River Map
  22. Naryan-Mar Wayfinding
  23. Naryan-Mar Map Full of Local Stories
  24. Pustozersk Maps of Past and Present Times
  25. Pustozersk Patterns and Souvenirs