nenets autonomous okrug
NAO map
The most minimalistic map ever created.
How shall be the least populated region look like? We think that it should look like this. No hidden catch, no strings attached, just NAO.
My Arctic concept is all about personal unique experience, thus we like to draw routes right on the map. White minimalistic map comes in handy here. After you come home you take a personal map poster with you that you can put on a wall with your route drawn on it.
White plain background and minimalistic design included. Locals seem to catch the northern vibe and even made a graffiti with it after the presentation:
"There pretty many things to be added to the most minimalistic map", — that's what we said, when all the points were added to the interactive map after interviews with the tourist operators (hello, My_Arctic and, personally, Olga Sukhovarova!) and all interested.
Our inspiration lied between the ice shards and the sharp edges of the snow in windy tundra.
This map will be official replacement of the current outdated tourist map, thanks to our finest touristic operator My_Arctic for cooperation and help with the content
Natalia Rybalchenko
Founder, Brand-strategist

Igor Makovsky
More projects in NAO
  1. Research and brand strategy
  2. NAO map
  3. Naryan-Mar Map Full of Local Stories
  4. My Arctic — arctic tourist agency brand
  5. Nel'min-Nos brand and wayfinding system
  6. Nel'min-Nos map
  7. Pustozersk Museum Reserve Branding and Strategy
  8. Naryan-Mar tourist route map
  9. Mascot creation and storytelling
  10. Under One Sun — museum association brand
  11. Local food festival branding and strategy
  12. Narey — local fashion and cultural brandBritish Higher School of Design and Art collab
  13. Nenets Lore Museum Identity
  14. Telviska Museum of Emptiness Branding and Strategy
  15. Indiga River and Fish Festival Branding
  16. Ustie Village Map and Branding
  17. Bolshukha Hill — local amusement park
  18. Naryan-Mar Art Objects Concept
  19. Interactive Virtual Naryan-Mar in 3D
  20. Frigate in Pustozersk Hotel and Restaurant Brand and Strategy
  21. Pechora River Map
  22. Naryan-Mar Wayfinding
  23. Pustozersk Maps of Past and Present Times
  24. Pustozersk Patterns and Souvenirs