nenets autonomous okrug
NAO map
The most minimalistic map ever created.
How shall be the least populated region look like? We think that it should look like this. No hidden catch, no strings attached, just NAO.
My Arctic concept is all about personal unique experience, thus we like to draw routes right on the map. White minimalistic map comes in handy here. After you come home you take a personal map poster with you that you can put on a wall with your route drawn on it.
White plain background and minimalistic design included. Locals seem to catch the northern vibe and even made a graffiti with it after the presentation:
"There pretty many things to be added to the most minimalistic map", — that's what we said, when all the points were added to the interactive map after interviews with the tourist operators (hello, My_Arctic and, personally, Olga Sukhovarova!) and all interested.
Our inspiration lied between the ice shards and the sharp edges of the snow in windy tundra.
This map will be official replacement of the current outdated tourist map, thanks to our finest touristic operator My_Arctic for cooperation and help with the content
Elena Ermolina

Natalia Rybalchenko
Founder, Brand-strategist

Igor Makovsky
More projects in NAO
  1. Research and brand strategy
  2. NAO map
  3. Naryan-Mar Map Full of Local Stories
  4. My Arctic — arctic tourist agency brand
  5. Nel'min-Nos brand and wayfinding system
  6. Nel'min-Nos map
  7. Pustozersk Museum Reserve Branding and Strategy
  8. Naryan-Mar tourist route map
  9. Mascot creation and storytelling
  10. Tundra merch branding
  11. Under One Sun — museum association brand
  12. Tundrafest — Local food festival
  13. Narey — local fashion and cultural brandBritish Higher School of Design and Art collab
  14. Nenets Lore Museum Identity
  15. Telviska Museum of Emptiness Branding and Strategy
  16. Indiga River and Fish Festival Branding
  17. Ustie Village Map and Branding
  18. Bolshukha Hill — local theme park
  19. Naryan-Mar Art Objects Concept
  20. Naryan-Mar Simulator 3D
  21. Frigate in Pustozersk Hotel and Restaurant Brand and Strategy
  22. Pechora River Map
  23. Naryan-Mar Wayfinding
  24. Pustozersk Maps of Past and Present Time