TAIMYR PENiNSULA
Taimyr MITT stand 2024
Design and architecture of the third stand induces you to admire
This is the third time Taimyr Arctic Cluster performs on MITT expo in Moscow with a triumphal outstanding architecture. Taimyr Arctic Cluster uses its brand mostly for the itinerant exhibitions, held in large cities around Russia for attracting investors, business, tourist operators. This brings positive feedback to the territory in terms of attracting tourist flow. This time, as always, the main idea of the stand is to show the corresponding of the industrial construction and the nature in form of large icy walls. The round hanging element on top is for a radiowave that comes from the top of the antenna. It reads: "Taimyr is inducing you".

Client: Norilsk Development Agency

Work: idea, concept

2024
Taimyr Arctic Cluster shows its sharp and windblown face for the third time in 2024
Inducing vs changing
Taimyr Arctic Cluster has presented the new slogan this time. While before it was changing you, now it just aims to induce you to come. This came from the widely known film with the same title "You're induced by Taimyr" by Aleksei Korenev in 1970. Let's call it an experiment, due to problematic difficultiveness of the former one.
You're induced by Taimyr
As before, the stand is located on an island place, with a red antenna at the center, fully covered with ice. Guests are invited to freeze their hands on the real bar made of cold ice bricks and rose their heads up on the red industrial construction at the center. The same as 2 years ago, out stand was honored to be the most creative one.
Third Taimyr Arctic Cluster mentions in media:
  • Aleksander Omelchenko
    Project manager, team lead
  • Natalia Makovsky
    Brand strategy
  • Igor Makovsky
    Concept
  • Thanks to the whole Norilsk Development Agency team
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