The work began with a hospitable unexpectedly fantastic warm visit to Kotlas and surrounded locations. Our visit was greately welcomed by the residents: it is truly a "Northern Sicilia", like the people from association like to call themselves. It was almost like entering the northern fairy-tale: Blueberry sisters, grandfather Borovichok, mother Winter, the Tender cat from Kotlas: we couldn't name them all. We went on a trip across all six locations, held round tables, took interviews and ended up with the strategic session at the local cultural center.

Benefits of unifying are straightforward fot the municipal communities: sharing expenses together, uniforming a single level of hospitality, perfomancing together under the single title on the regional exhibitions or federal ones as a team. If to speak about tourists, then there are three categories:

Short summary of economics of every municipal unit showed that the amount of fairy-talesness and children themed tourism was higher than normal. Perhaps, the location behind the Ustyug's father Frost hometown had an impact. Historically, this was a single territory, yet now Ustyug is so much well-known, that no much travel beyond, like it's a dead end, but it is not.

Title "Severnoe Trekhrechie" was invented by the local community and thus was loved by it. There were some attempts made by us to find an alternative to this fairytaleful title, yet all of them had been weaker and couldn't compete with what was made locally.

We presented our work to the administration of the six municiples in Kotlas and the feedback was promising and inspiring for further cooperation.

Large amount of creativity in the association inspired on designing the highly variative identity, as well.

By changing the topmost element of the logo with any other image, the endless amounts of new branding can be constructed at ease. This makes producing new subbrands inside the cluster quick, easy and recognizable.

Endless number of logos makes endless amount of patterns, which makes branding even more convinient for the future use.

Sharp and fragile like the frozen ice, the Trekhrechie type was made for the headers and large attentive texts.

Design guidelines are relatively easy to use, which is always good when working with outskirts. On the other hand, the results always appear to look bright, modern and very joyful.

By the way, one of the locations inside the territory of Severnoe Trekhrechie, the old salt making town Solvychegodsk with population of 2K residents and mesmerized Stroganov dynasty architecture, at first got a "tree logo" and then came up with enquiry fot its own separated brand infrastructure.

Ofcourse, any territory association needs a visual representative of the location on a map. Our map follows the brand is focused on three rivers and settlements following them. The more the map lives, the more local brands are added to it.

Our friends at Les Agency have created a very user-friendly unifying tourist portal, using our guidelines. With the lack of the brandmanager and administrator, this website lacks timely updates.

Severnoe trekhrechie is widely used during art lessons in schools, kindergartens and was created with that in mind. The amount of freedom and creativity that the identity has, makes it easy to implement it into games, such as draw your own Trioriver logo contest: