Solvychegodsk brand

The salternative town that has some questions to ask

Solvychegodsk is that hidden piece of salt you would never forget. It is located among the woods to the southeast of vast Arkhangelsk region, just by the Vychegda river, a bit to the east from Kotlas. Little people have heard of its existence. That is expected, as there are even less population living in it: barely makes it to 2K. Such inpopularity has paid off in keeping town out of urban impact: almost no graphical garbage outdoors, brilliant safety of architecture, that made its way since the mighty and well-known dynasty of Stroganovs, merchants and start-upers of their time with a salt making empire. The sudden visit of this town during the field research of Severnoe Trekhrechie brand, has made a head blown effect on our team.

Client: Ministry of Culture of Arkhangelsk Oblast

Work: research, branding, guidelines, design, maps

2020 … 2022
Tasting salt
As most of residents tend to say lately, time flows slower in Solvychegodsk. We can confirm. It took more than three years for the town community since our first visit to town to be more or less ready for the changes to be launched.
Solvychegodsk today
Found some salt out there:
  1. on the new Solvychegodsk branding
  2. on the Solvychegodsk brand and many else in 2023
  3. on Solvychegodsk modern look and Saltfest
  4. Pravdasevera has an article on the new Solvychegodsk brand
  5. Solvychegodsk museum website is dressed according to brand and its vk
  6. Solvychegodsk sanatorium website and vk
  7. Rebash on Solvychegodsk case with mentioning branding
  8. Saltfest in vk and its website (currently offline)
Left-to-right: Tatiana Alekseeva, Sasha Novikova, Natalia Rybalchenko with Mark Makovsky on hands, Igor Makovsky
  • Natalia Rybalchenko
    Brand strategist, researcher
  • Igor Makovsky
    Art director, designer
  • Katya Antoshkina
  • Tatiana Alekseeva,
    Sasha Novikova
    Thanks for support
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