RUSSIA, ARKHANGELSK OBLAST
Solvychegodsk brand

The salternative town that has some questions to ask

Solvychegodsk is that hidden piece of salt you would never forget. It is located among the woods to the southeast of vast Arkhangelsk region, just by the Vychegda river, a bit to the east from Kotlas. Little people have heard of its existence. That is expected, as there are even less population living in it: barely makes it to 2K. Such inpopularity has paid off in keeping town out of urban impact: almost no graphical garbage outdoors, brilliant safety of architecture, that made its way since the mighty and well-known dynasty of Stroganovs, merchants and start-upers of their time with a salt making empire. The sudden visit of this town during the field research of Severnoe Trekhrechie brand, has made a head blown effect on our team.

Client: Ministry of Culture of Arkhangelsk Oblast

Work: research, branding, guidelines, design, maps

2020 … 2022
Tasting salt
As most of residents tend to say lately, time flows slower in Solvychegodsk. We can confirm. It took more than three years for the town community since our first visit to town to be more or less ready for the changes to be launched.
Introducing Kate to Solvychegodsk
And vice versa. Every project with a map starts with a few days walking around the town. In this particular case it didn't take long: as was told before, Solvychegodsk is among the smallest town in Russia if not the most. For having deepest emotions, we've spend plenty of time with the museum director, Maxim Chernykh and his wife, Maria, who is the high qualified restorer. Inspecting the existing maps of the town gave an obvious thought, that the art of map design degraded significantly for the past half of millenium.
Exploring Solvychegodsk together with Kate Antoshkina and the married couple of the museum director and his wife, the restorer.
Salty slogan
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What's your salt?
Literal translation for «В чём твоя соль?», which stands for "What are you?"
Salty identity
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Map
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Humble, yet noble black map is standing out on the green street
Saltfest
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Be sure to give Solvychegodsk a visit on the annual Saltfest at the middle of the summer
Historical sanatorium
Following the tower brand, the local century-old mud bath historical sanatorium, has launched a gradual design and architectural renewal. We've developed a private brandbook, fully based on the work we've made before.
New Solvychegodsk sanatorium anniversary logo
Hotel
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Natalia Rybalchenko
BRAND STRATEGIST
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Igor Makovsky
ART DIRECTOR, DESIGNER
Solvychegodsk today
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Found some salt out there:
  1. Pomorland.travel on the new Solvychegodsk branding
  2. Bnkomi.ru on the Solvychegodsk brand and many else in 2023
  3. Rg.ru on Solvychegodsk modern look and Saltfest
  4. Pravdasevera has an article on the new Solvychegodsk brand
  5. Solvychegodsk museum website is dressed according to brand and its vk
  6. Solvychegodsk sanatorium website and vk
  7. Rebash on Solvychegodsk case with mentioning branding
  8. Saltfest in vk and its website (currently offline)
Left-to-right: Tatiana Alekseeva, Sasha Novikova, Natalia Rybalchenko with Mark Makovsky on hands, Igor Makovsky
  • Natalia Rybalchenko
    Brand strategist, researcher
  • Igor Makovsky
    Art director, designer
  • Katya Antoshkina
    Designer
  • Daria Cohen
    Zangezi type
  • Tatiana Alekseeva,
    Sasha Novikova
    Thanks for support
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