Gavrilov Posad is the small county town, standing just behind Suzdal and hiding in its gloss. This town is famous for the breeding special strong horse breed — the Vladimir heavy draft. The only thing reminding of the said days, when these horses were famous far across the whole country, is the grand building that you can't miss when going from Suzdal. It is the former palatial horse stables, home of the mighty horses. It was a dream of Igor Erikovich Kekhter to own it and revive the image of the legendary horses through the modern tourist product.

While we were going on with the real history, than we had no doubt to call it appropriately to the original. But there was something confusing with the title for the owner that we couldn't bear. We had been insisting on the Horse Plant number 49, yet the team of the owner asked for adding more premiumness. We've spent several polls that clearly demonstrated almost nothing and we both stayed at our positions, but the owner is the owner.

The former entrance tower has a vane in shape of a horse on top of the spire. Undoubtedly such a unique piece of history shouldn't be avoided and we took the obvious chance to use the familiar horse and give it a second chance as a town symbol. We used a quadcopter and got straight to it. There's no need to reinvent. The horse silhouette raised no questions nor among the admistration, nor residents. It's just what they already used to and such conservative approach just works.

All the words starting with russian "кон" could be transponded to "конь", that makes the whole new area of familiar words sound more, say, horsey.

Igor Erikovich Kekhter, the owner of the Palatial Stable Plant was always passionate about nalewka culture and wanted to share it with others. He has published several books in which he shares his best receipts, like the one with a brilliant pun in the title. Besides, nothing can beat the gastronomical products. Thats how the personal passion and the experience transformed in the whole all-embracing russian national drink museum, which disclosed the identity of the place and attracted tourists as the only one in whole Russia. The reception, combined with a bar counter was agreed to call after the historical ordinal number of the palatial stables:

And again we had a discussion that was somewhat looking like two Vladimir Heavy horses pulling in two separate ways, while standing on the same place. We adviced to touch a logo in a minimal way by adding a leaked hole to the barrel and leave it that way. Like it adds some fun to the bar. But the owner and his team hasn't been satisfied with freethinking this scale for Gavrilov Posad and to play serious. So the final logo represents the typographic part with a horse hidden somewhere in the middle. That gave us an idea to use a horse-filled type that we'll use later for the nalewka alphabet.

One of the brand features of the museum is the list of nalewka based on the every letter of the pre-revolution russian alphabet.

This is taken from the old russian game originally and is unique to the museum in Gavrilov Posad only. To make the design special we agreed to punch some horsepower in every letter and make every one of them the special one, so the part of the symbolic horse became hiding in a glyph like in a shadow theater.

The stickers were made bright and gracious to be funny and unforgettable, making the tipsy game even more dizzy. The set of the alphabet bottles look recognizable and intriguing because of the color play.

There 7 colors in total and they mix alongside the bottles to match the color of the drink at least a little bit. It was the toughest part of the design, because not all the nalewka had been ready by the time of the design.