Molyobka brand...

PERM KRAI, RUSSIA...

Molyobka...

Paranormal ufological place branding...

Perm Krai is, for sure, the most creative in terms of branding. Miraculous and enticing Molyobka is one of the most fascinating for visit. Back to Perm cultural revolution in 2010's it was considered to open the ufological tourism center in it because of the Molyobka Anomalyous Zone, that attracted ufologists from all over the world. Mystical stories about it had been widely discussed since the beginning of 1990s. Sadly, not many initatives had been implemented, and the project had been forgotten...

Client: Perm tourist center...

Work: visit, design...

2018 ...

Time passed by, and the new Perm tourist center had a vision on restoration of the old story and invited two experts from Moscow to Molyobka for new ideas and discoveting its tourist potential...

The local stalker, Valeriy Yakhimov, invited us to come. We had been driving the rented car on the rainy day from Perm and got to Molyobka only on the late evening. The rain started to stop slowly. The stalker den was opened and the dinner was waiting for us, yet no signs of the the owner of the place. He came at 3 o'clock at night, when we were already sleeping and invited us to join him on a car trip into the heart of the zone...

We've been told a lot of advices of how to act in the zone and its paranormal activities. We've witnessed some strange places, that need special vision and attention for you to see them... Many places have a healing effect, while others could harm you if you're not too careful...

In the morning we continued our adventure and even had a lunch on the verge of a forest, because zone allowed us to tame our hunger a bit...

New design...

Actually, Molyobka had a logo for almost 10 years already, depicting the three-fingered hand of an alien. It wasn't widespread enough, yet you could hardly miss a welcoming sing with it right at the entrance to the Molyobka. We had been planned to make something completely different, modern and easy to use. Later a new identity had been presented to the governor team and the ministry of tourism...

Molyobka new logo

New communication...

New logo is based upon dealing with cyrillic letter ё, strangely mixed with ellipsis, that makes all the communication sound fantastically and more oddly, if placed at the end of the sentence, is it?...

Open your heart and you will see...
The round fireball was floating here yesterday, before you came...
Come and see with your own eyes...
See the two stars up on the horizon? There were only one before...

New image design...

All the photos from Molyobka has now been adviced to mark with an arrow, pointing at some random area, that might need a closer examination...

New slogan...

The slogan tells all the truth, they were hiding from you. All those, who had doubts will open their their mouths just at the first glance on the new slogan.

Can roughly be translated "Not a bullshit"

What happened next...

New brand has been dissolved for no reason and nobody seen it after that time just like the letter ё from the slogan. Maybe, sometimes, it will come, we can only hope for luck if we will believe...

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