LENINGRAD OBLAST, Russia
Multifunctional social center
in Bolshoe Kuzemkino
in Bolshoe Kuzemkino
Partnership and friendship with Druzhba Bureau
Bolshoe Kuzemkino is the settlement to the west from Saint Petersburg, Kingiseppsky District, in a close proximity with Estonia. NG Stream 2 was interested in creating a positive social impact here with creation of a social center. It meant to combine educational, sport, recreational, cultural and leisure functions together with being the eco-friendly reserve visit-center.
Bolshoe Kuzemkino is situated in Kingiseppsky District — it is to the right on the map
We had been kindly asked by our partners, Druzhba bureau to help with the brand and design. Important was that all decisions had been discussed and approved with the Kuzemkino residents together.
Participatory co-creation
Creating social project process was fully coordinated together with the residents of Bolshoe Kuzemkino settlement. Everything starting with concept and title, finishing with architecture and identity.
Izhorians culture impact
Historically, Bolshoe Kuzemkino is situated in the territory of former Izhorians culture. We've visited a very friendly and welcoming museum of izhorian culture in Vistino village where has been inspired for the future work on graphical identity.
Kuzemkino identity impact
Graphically, design is based on the friendship between the NG Stream 2 logo and corporate color scheme with izhorians symbolic bird design. They are eager to communicate with each other in all the ways across the documents, merch and wayfinding:
Kuzemkino social center logo
Interior wayfinding principles
Map of the social center
Druzhba architectural impact
Architecture is modern and comfortable. On more informational about the awesome architectural part better visit Druzhba bureau case on their website, here are some views for you to know.
Kuzemkino social center facades by Druzhba Bureau
Kuzemkino social center exterior (above) and interiors (below)
Impact of the 2022
Project put on freeze after the accident with the NG Stream 2 in september, 2022. Yet we hope that sometime this project will be renewed.
Few slowly dissolving links in media
Partnership evening discussion between Druzhba Bureau and our team (left)
Excursion walk around Bolshoe Kuzemkino (right)
Excursion walk around Bolshoe Kuzemkino (right)
- Druzhba bureauArchitectureal bureau that lead the project
- Natalia RybalchenkoBrand concept, naming, communication
- Igor MakovskyDesign
- Viktor and Olga GrachevsThanks for support
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