RUSSIA, VLADIMIR OBLAST
Ogurets restaurant
Local cousine restaurant in Suzdal with a scent of khrenovukha
One of the most famous holidays in Suzdal is Cucumber Day (we'd call it Ogurets Day in this article, so it sound similiar to russian). Suzdal residents celebrate the Day of the Ogurets, but there had been no special place to celebrate it. Together with the entrepreneur and the former head of Suzdal, who was behind the Suzdal brand creation, we helped to create a memorable restaurant "Ogurets" in Suzdal, where you can celebrate this holiday in the remaining 364 days. Since its opening, it became one of the most legendary restaurants in Suzdal, worth to visit.
Client: Entrepreneur and the former head of Suzdal, Igor Erikovich Kekhter
Work: branding, design, illustrations
2015
Work: branding, design, illustrations
2015
Ogurets restaurant, farm store, cafe all in one
- Restaurant42 seats
- Cafe24 seats
- Farm shopLocal farmers sell their goods
- Banquet hall24 seats
- Cooking studioLive streaming, invited bloggers
- TerraceSummer only
- GardenThe own garden for growing local foods
- EventsMaster-classes, events
Here you should definitely try pearl porridge with duck cooked in a pot, and drink it with a shot of cucumber juice infused with own pickles. We love creating projects with local businesses about local gastronomic specialties in the places.
Natalia Rybalchenko
BRAND STRATEGIST
Identity
Ogurets identity is mostly handmade, as well and represents a good example of lettering, like most of our early works.
Patterns
There are changes between two patterns: the one from cafe and the one from the restaurant.
- Cafe
- Bright
- Childish
- Restaurant
- Less vivid colors
- More calm
Typographics
Design is heavily relied on font design, here are the most demonstrative examples.
Merch
All the elements shown above, are excellently combined together on the restaurant merch
Ogurets restaurant merch uses patterns and illustrations together
Website
The most notorious source of information. Official Ogurets farmer restaurant website worth to visit.
Ogurets website offers you to check for local farmer foods
Brand projects
Set of packaged and branded local products "made in Suzdal" could be bought in Ogurets shop, as well. Team is especially proud of the gingerbreads, stuffed with a few unusual tastes.
Ogurets in real life
Pickle restaurant became the must-visit place in Suzdal and you can hardly find a free place without booking one beforehead.
Ogurets references in media:
- Once again, the Ogurets official webpage, its vk and ig
- Tripadvisor's cozy page for Ogurest restaurant
- Ziuk-cook-book shares his thoughts on the Ogurets in lj
- Igor KekhterProject leader
- Natalia RybalchenkoBrand strategist, concept
- Ivan VetrovArt direction, designer
More projects in Russia and CIS
