In 2019, we were challenged to create a regional brand for Nenets Autonomous Okrug together with the Business Development Center and the community of local entrepreneurs.
How to unite different places in the region under a single brand? How to reconcile modern and traditional cultures? After all, a settled urban lifestyle has little in common with the nomadic worldview of the indigenous people.
As a result of the mutual work with the community of entrepreneurs, administration, and local residents a holistic vision and visual style of the NAO brand was born. Today the NAO philosophy inspires new projects and allows existing initiatives and other local brands to be incorporated into this concept, uniting everything under a core sense of NAO — Things that matter.