My Arctic

nenets autonomous okrug

My Arctic

Local touroperator branding

Sharp as an ice shard, yet flexible as a rubber band — MyArctic identity is a one big showcase of the fabulous arctic piece of art — font Halunke by awesome Iceland type designer, Elena Schneider, who agreed to help and make a cyrillic version of her new font, when we asked her for help.

Client: NAO Business Development Center

Work: Branding, design

2019

Halunke font by Elena Schneider is at the heart of the brand

Compact version of the logo

Idea is that the phrase "My Arctic" can be easily extended into the unique one, that could reflect the true feeling from the experience. All expeditions are named according to the corresponding titles, that name Arctic in its way: some want it freezing, some extreme, some, on the contrary, warm. It makes all expeditions names look very memorable and recognizable to the brand. This unique logo then is printed on a flag and is presented at the end of the trip.

All logos became unique with a definition inside

Twist it, pull it, flick it, spin it!

Natalia, our son and me on the two-day trip to Indiga and back with a broken canopy glass

Halunke font

It is that case when you ask yourself who's gotta get all the credits for the design — the one who chose the font or the awesome type designer, who made all that work for you.

I found Halunke on awesome futurefonts.xyz website, where font designers put on their not finished work for people to test and approve. Halunke was a perfect match for me and we started discussing cyrillic version. Lena involved in the work and was a wonderful person for communication. Later on, she started working with Ilya Ruderman and create a full cyrillc version of Halunke font, that was realeased on type.today

Igor Makovsky

ART DIRECTOR, DESIGNER

Halunke by awesome Elena Schneider

Awesome typographic posters made with a single type

Tundra surface either looks like a painting of a contemporary artist or a rusty surface of a bucket when flying upon it on a plane. This is why we use abstract backgrounds in the design, that resemble these birdviews on the few ones were lucky to experience.

Business cards for My_Arctic

The most difficult was to introduce the design to my cofounder, who was born nenets and wasn't used to appreciate all the adventages of the design. So we haven't used this design for a while.