nenets autonomous okrug
Tundra merch
Wear tundra, spread the tundra across the world
Tundra, the key environment of Nenetsky Autonomous Okrug is the essence of the minimalistic philosophy. Everything NAO takes place inside tundra. We talk about it in two ways: via the Tundrafest gastronomical brand and with creating merch. We speak about it here.
Tundra merch is the visual communication of the NAO philosophy, together with mascots.
Igor Makovsky
ART-DIRECTOR, DESIGNER
Nenetsky Autonomous Okrug slightly redrawn by hand logo
NAO merch is monochromatic in minimalistic in its nature. Black and white clothes and the same black and white print. There are only two elements in it: Tundra lettering and the logo. Sometimes we use pattern. That's it.
Tundra lettering in cyrillic
Tundra lettering in latin
Tundra merch was born as a part of nao mascots project. Needed to say, we'd like to stay classy and separate them for visual clarity from each other.
The original design had been slightly changed during usage. At first it was absolutely ascetic. Soon after the launch, a pinch of love was added and the logo "From Tundra with love" had been created. Follow on, a round element "Polar circle polar", which describes the white and black color scheme. Good when people continue to work with your brand without the help.
Igor Makovsky
ART-DIRECTOR, DESIGNER
One tundra to rule them all
There had to be found a hero, which tundra was craving. Nao Business Development Center found the right entrepreneur, who now owns the brand, produces merch and takes all the marketing. She's doing it via the vk community, where all news are managed. People do really seem to love Tundra across the world!
Vk community is the place for keeping everything
On the courtesy of the tundra brand personal archives
Tundra spreads across media:
- The main vk community of tundra lovers
- The guys on behance, who were making merch
- Elena ErmolinaProducer
- Natalia MakovskyBrand strategy
- Igor MakovskyDesign, illustrations, texts
More projects in NAO
