nenets autonomous okrug
NAO × British Higher School
Collaboration between BHSAD students and NAO tundra
We like to practice collaborations between educational institutions and real projects we're facing. Students are fond of solving real problems during learning process and many of their ideas and projects are translated into real life lately. This expirience come in handy in our work. As for the clients it is also useful: brings publicity at no cost.
How it all started
We visited our friends at British Higher School of Art and Design, who have been contributing on other projects and told them about our NAO philosophy on minimalism we were working on past few years. Angus Colvin, head of design arts department was inspired and couldn't stop dreaming to take students to NAO for them to inspire.
#1 — Micro macro concept
Very thoughtful project on creating immersive museum space using reflexing on likeliness of micro structures you can meet in tundra like jagel and moss, comapered to the surface of the vast wastelands you see from the plane.
This architectural concept was used as the core concept for the expo almost three years later in 2023 and was widely appreciated by the community
Elena Ermolina
NAO CENTER OF BUSINESS AND DEVELOPMENT
Not only the concept looked awesome in micro and macro details, yet the authors also designed the interactive projection of a northern light, that reacts to the movement of the people in front.
#2 — Khadne and the White Reindeer story
There can't be too much legends when you speak about Naryan-Mar. This one story is based on local mythology, following a young girl named Khadne and her white reindeer. In addition to the book, the students developed some nice merch.
That was awesome!
Working with BHSAD is always a wonderful experience, that brings a lot of benefits to all the participants both the client and the students. We liked that we could create two awesome projects for NAO to release and helped students with an inspiring topic.
Students from British Higher School of Art and Design with their master mixed up with awesome guys from NAO
Participation of BHSAD students wasn't unnoticed:
- British Higher School of Art and Design has an article on the trip to NAO
- Official NAO administration says: students from BHSAD come to help
- NAO college writes about guests from BHSAD on their website
- NAO24 on the international designer's help
Students had invaluable experience of working with real people and it was very useful for them to visit territory, visit nenets houses, touch materials and feel the texture of the tundra before rethinking it.
- Elena ErmolinaProducer
- Natalia MakovskyCommunication, brand strategist
- Angus ColvinSenior Lecturer & Head of Design Crafts BA Programmes
- Asmik Kosakyan
Arina Golovatskaya
Julia Korotkova
Milana Solieva
Maria Leonova
Stepan Pyanykhand more BHSAD students - Marina TurlayLecturer, Critical & Cultural Studies
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