Kurostrov is an island not far from Arkhangelsk that is washed by the mighty streams of the Northen Dvina river. This secluded place is famous by the name of
Ivan Vasilievich Lomonosov, famous scientist who was born here if 1711 and left it for Moscow in the age of 17, in 1728. Since then his portraits follow after every student from the schoolwalls across the whole the country. Speaking place branding terminology, Lomonosov is a local genius of the place. And it cerainly, does: here you can visit museum on Ivan Lomonosov, while startling at the northern nature and admiring the traditional bonecarving crafts. Bonecarver community is very strong here and it's difficult to decide who's more showed here: Lomonosov who left the place, or the bonecarver's community who stayed and prosper here. We had been asked to investigate that and help with activating Lomonosov's name after the request of Ministry of Culture of Arkhangelsk Oblast.