RUSSIA, ARKHANGELSK OBLAST
Solvychegodsk design code

The salternative town guidelines

Solvychegodsk is the historical town in Arkhangelsk Region that was very well hidden in its vast woods since the prosperious period of being one of the main merchant outposts of Stroganov Dynasty. The outstanding sublime and light architectural style that was later called the Stroganov baroque was named after the local architectural style that present in this smallest Russian town. For keeping this hidden noble treasury safe before the unevitable growing of local businesses and coming of chain stores, we have developed a full set of town guidelines, that had to keep the streets out of bad and vulgar design examples and demonstrate how to keep facades and streets in suitable clean condition. This work was that final document, that covered the three-years work together, not to mention five years of background preparations.

Client: Ministry of Culture of Arkhangelsk Oblast

Work: town guidelines, editing, design

2022
Solvychegodsk town guidelines online
Implementation of the guidelines
The first iteration of design code implementation was set for the first Saltfest and took place in the middle of 2023. Plaques of all sorts, a few most notorious positive changes on the façade designs, as well as wayfinding, maps and installing of a few art objects. Good for a start, yet the main thing for it is to take roots, rather than being a decoration for the one-day festival.
Igor Makovsky and Natalia Rybalchenko are taking selfie in front of the welcoming Zangezi font letters
  • Natalia Rybalchenko
    Brand strategist, researcher
  • Igor Makovsky
    Art director, designer, guidelines author
  • Daria Cohen
    Zangezi type designer
  • Denis Zheleznyakov
    Technologist and developer
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