Place branding, design, maps, wayfinding, naming, town guidelines with social involvement for regions, towns and villages since 2014. We are Igor and Natalia Makovsky and we love working with places, finding true reasons and ideas that help local people to grow business, tourism, unite, develop local economics and live happy. We create projects together with local entrepreneurs, communities, administration, ethnographers, tourist experts and that's why 80% of our projects in Russia & CIS live and prosper. That's pretty resultative, if you ask.
NAO
Russia, Nenets Autonomous Okrug
Things that matter: reindeer, tundra and the nenets people
NENETS AUTONOMOUS OKRUG
NENETS AUTONOMOUS OKRUG
NENETS AUTONOMOUS OKRUG
NENETS AUTONOMOUS OKRUG
NENETS AUTONOMOUS OKRUG
NENETS AUTONOMOUS OKRUG
NENETS AUTONOMOUS OKRUG
NENETS AUTONOMOUS OKRUG
NENETS AUTONOMOUS OKRUG
NENETS AUTONOMOUS OKRUG
NENETS AUTONOMOUS OKRUG
NENETS AUTONOMOUS OKRUG
NAO
Minimalism philosophy, unofficial branding and tundra
NAO map
The most minimalistic map of the most minimalistic region
Naryan map
Town map with local names, humour and legends
Naryan wayfinding
3d map and wayfinding design for city center
Tundrafest
The food festival with the taste of tundra
Cartoondra: the mascots
From sketch to people's true love: three little heroes of NAO
Tundra merch
Wear tundra, spread tundra across the world
NAO Museum association
Single brand to rule them all
Lore museum
Lore museum rebranding
Pustozersk museum
Town that lies beyond the horizon line
Pechora storytelling conference
Inspired by Maremiana and Oksino residents
Frigate in Pustozersk hotel & restaurant brand
How partnership with museum helps HoReCa
Lighthouse restaurant
Aesthetical illustrated branding
Nelmin-Nos
Living to the tundra rythms: branding of the outlying village
Nel'min Nos map
Find your way through the rythms of tundra: wayfinding system of the outlying village
Naryan-Mar 3D
Naryan town simulator goes full 3D
Narey
Award-winning fashion designer Olga Sukhovarova brand
Indiga
From village branding into festival branding
My Arctic
My ____ tourist operator in NAO branding
Bolshukha
Bolshukha theme park in Naryan-Mar branding
NAO × British High School
Collaboration between BHSAD students and NAO tundra
Monchegorsk
Russia, Murmansk Oblast
Lakes around Nornickel metallurgist town
Belomorie
  1. Monchegorsk brand — Round and About lakes
  2. Monchegorsk interactive designcode
  3. Monchegorsk and Monchetundra maps
  4. Imandra Fest. All-year-round local sport and fun town festivals
  5. Artdirecton for Monchegorsk tourism portal
  6. Imandra Festival — NordBeach Party 2022
  7. Social video project "Lakes Around Me"
  8. Brusnika local restaurant branding
  9. Imandra Family — the Monchegorsk lake mascots
  10. Brovtsev Park Wayfinding system
  11. Monchegorsk at Inturmarket 2022 in Moscow
  12. Kolskiy Sanatorium Branding
  13. Monchegorsk official 85 years anniversary branding
  14. Monchegorsk interactive communicating strategy
Projects in Murmansk Oblast, Russia
From White Sea to Kola Super Deep Industry in Nikel
Niiiiikel brand
On the way to Scandinavia, fallen in the Kola super deep circumstances
Niiiiiiiiiiiikel map & wayfinding
Kola Super Deep map and wayfinding project
Belomorie: Kandalaksha
Kandalaksha & Tersky Coast embraced by the White Sea
Belomorie: Tersky Coast
Tersky Coast & Kandalaksha embraced by the White Sea
Belomorie: Maps
Tersky Coast & Kandalaksha embraced by the wayfinding system
Taimyr
Russia, Taimyr Peninsula
Game changers of the Arctic
TAIMYR PENINSULA
TAIMYR PENINSULA
TAIMYR PENINSULA
TAIMYR PENINSULA
TAIMYR PENINSULA
Taimyr brand
Branding and related projects with business
Cape Cheyuskin expedition 2021
Expedition branding event
The Arctic Parfumer brand
How Taimyr changed the mine worker into the parfumer
Ol'Gul Resort
All-season resort redesign
Taimyr MITT stand 2021
Design and architecture of an expo stand with floating icebergs
Enisei expo in Krasnoyarsk 2021
Design and architecture
Taimyr MITT stand 2022
Sharp and chillingly frozen expo stand design
In the Middle of Taimyr Expo 2023
Domestic taimyr tourism expo in Norilsk
Arctic Tourism Forum in Norilsk 2023
Business forum with arctic foxes, polar bears and white wolves
Projects in Arkhangelskaya Oblast, Russia
Home of Architecture and Archbrands mixed with Salt and Cranberries
  1. Arkhangelsk Oblast — Strategy and Branding
  2. Arkhangelsk — Arkhitype Font
  3. Arkhangelsk — 80 Years Anniversary Exposition and Map
  4. Kargopol Familia Tourist Cluster
  5. Solvychegodsk — Strategy and Brand
  6. Solvychegodsk — Map and Wayfinding
  7. Solvychegodsk — Sanatorium Architectural Concept
  8. Pinezhie — Strategy and Brand
  9. Pinezhie — Maps and Wayfinding
  10. Pinezhie — Architectural Infostands
  11. Lomonosov Island — Strategy and Branding
  12. Lomonosov Island — Map and Wayfinding
  13. Severnoye Trekhrechye — Strategy and Branding
  14. Severnoye Trekhrechye — Krasnoborsk Tourism Development
  15. Severnoye Trekhrechye — Font
And many other projects across Russia and CIS.
VLADIMIR OBLAST
VLADIMIR OBLAST
SOON
LENINGRADSKAYA OBLAST
SOON
VLADIMIR OBLAST
LENINGRADSKAYA OBLAST
SOON
REPUBLIC OF BELARUS
SOON
Kurchatov town brand
Rockstar in nuclear town branding
Desnogorsk 100%
100% best winner nuclear town branding
Maraphon map
Dark times of communication map creating
Suzdal town brand
Шаблон универсальной бизнес старницы
Ogurets restaurant in Suzdal
Шаблон универсальной бизнес старницы
Sarapul tourist map
Шаблон универсальной бизнес старницы
Tarussa town brand
Шаблон универсальной бизнес старницы
Benzar gasoline station brand
Шаблон универсальной бизнес старницы
Kuskovo moscow park brand
Шаблон универсальной бизнес старницы
Small Town Tourist Association
Шаблон универсальной бизнес старницы
Tourist materials for Moscow District
Шаблон универсальной бизнес старницы
Russian Gust festival
Шаблон универсальной бизнес старницы
5 Perm municiples
5 municiples in 5 days to visit and inspire
Forest cuisine brand
Personal jam brand with the pine wood vibes
About us
Unlike business branding, working with town identity always involves working with many people and communities, so it requires a lot of attention, time and immersion. We call this "territory psychotherapy". Find what is important, talk about it, visualise that and then find partners for manifesting this image. The correct well-packaged idea becomes the basis for the city's communication with the outside world.

This process typically takes a year or more. Part of the work is made within the territory residents. We teach competencies so that the territory can move forward independently of our expert team.

There are not many teams who are willing to take such a long adventure. It is that case, when small companies are most efficent. So does our family team of two. Here is more about us in media:

  1. Academy Masters media with a nice dialogue with us
  2. Detailed interview with Natalia on Ranepa media
  3. BSAaward took an interview with Natalia on branding
    Natalia Makovsky (Rybalchenko)
    Founder, Brand strategist
    natalia@asmysl.com
    linkedin: nataliarybalchenko
    telegram: @natalia_rybalchenko
    Igor Makovsky
    Founder, Art Direction, Designer
    igor@igormakovsky.ru
    igormakovsky.com
    igorekmakovsky.com
    linkedin: igormakovsky
    telegram: @igormakovsky
    Our partners
    CSTM — type foundry
    Contrast Foundry
    — type foundry
    Oleg Matsuev — type designer
    Ivan Vetrov — designer
    Olga Baturina — marketing professional
    Russia Discovery
    British School of Design
    HSE University
    Our clients
    Nornickel
    Rosatom
    Gazprom
    Ministry of Culture of the Russian Federation
    Centers of Business Development
    Centers of Cluster Development
    KB Strelka
    Ranepa
    Natalia & Igor in contact