What's the sense? — we ask ourselves in every new project, diving into an essence of a place.
We ask the question to ourselves, citizens, mayors, ethnographers, artists, visitors, and thus we reveal identities and roots of places. Together we create meaningful stories and tell them through participatory maps, business, social and cultural projects, and through books, guides, online and offline museums, and other craft initiatives that finally make a change.
We believe, that if a place gets its true meaning and strategy of how to evolve, it becomes interesting for citizens, new citizens, visitors, investors. Thus, they have more reasons to come, stay, and make their place better.
Not only do we change places, but places also change us for good. Once we fell in love with North and created brands for more than 20 northern places. Almost every member of our team has a fragment of the northern identity — Pomors and Norwegian. North makes us resilient, attentive to tiny but significant things, and to "stay together because thus it is warmer".
Local people guide us through their places and together we co-create maps. Maps can embrace social, cultural, culinary, architectural, historical, business, and all other senses of a place. And this is a collaborative process. That's why we love maps. Take a trip with one of our maps.