Unlike business branding, working with town identity always involves working with many people and communities, so it requires a lot of attention, time and immersion. We call this "territory psychotherapy". Find what is important, talk about it, visualise that and then find partners for manifesting this image. The correct well-packaged idea becomes the basis for the city's communication with the outside world.
This process typically takes a year or more. Part of the work is made within the territory residents. We teach competencies so that the territory can move forward independently of our expert team.
There are not many teams who are willing to take such a long adventure. It is that case, when small companies are most efficent. So does our family team of two. Here is more about us in media:
- Academy Masters media with a nice dialogue with us
- Detailed interview with Natalia on Ranepa media
- BSAaward took an interview with Natalia on branding