We're Igor and Natalia Makovsky and Asmysl is our family team business. We love to see world meaningfully changing. Sometimes we happen to be a part of these changes, because we're working on place branding and find or create those new meanings.
Place branding includes deep interaction with lots of communities and requires a lot of attention, time and personal immersion. Every project starts with our visit to the territory, finding partners for future work. If there's no request from the people — we won't even begin.
We practice cluster branding approach in our work. It is when the general brand covers the whole region. In the meantime, all small businesses, budget organizations and projects in the region form a series of related brands that fit and inherit the general brand storyline. That helps to reveal the general idea from all sides and make it stronger.
Changes is a spaced out process. There are not many teams who are willing to take such a long adventure. It is that case, when small teams are most efficent. So does our family team of two. Our life is deeply intertwined with our projects and that's awesome. Here are some our thoughts:
- Academy Masters media with a nice dialogue with us
- Detailed interview with Natalia on Ranepa media
- BSAaward took an interview with Natalia on branding
- Article for GoArctic on our love for north
- Natalia interview for Brandlawyer