Ilya Kadikin is the founder of the local theme park based near Naryan-Mar. We were there to help the young entrepreneur with his plans to became the best place to take a party or just spend your holiday not on a sofa, but on a fresh air.

Bolshukha is the word that has the word "Больше" in it — which means "More than". Thus, the main symbol became the ">" sign with a heavy emphasis on the naming, which is based on the idea that this is the place, that can offer more, than any other in NAO.

There are pretty a lot graphical references in the symbol: letter "B", mathematical sign "More than", hill, chum, reference to the minimalistic philosophy of the region and the letter K — which can be read both "Ilya Kadikin" and the letter itself. As you can see, after so many graphical witty finds, one has no choice, rather than accept the design from the first try.

Main slogans can change a lot and look very friendly — more fun, taste, happiness, victories and love, ofcourse.

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