Bolshukha is the word that has the word "Больше" in it — which means "More than". Thus, the main symbol became the ">" sign with a heavy emphasis on the naming, which is based on the idea that this is the place, that can offer more, much more, than any other one in NAO.

There are pretty a lot graphical references in the symbol: letter "B", mathematical sign "More than", hill, chum, reference to the minimalistic philosophy of the region and the letter K — which can be read both "Ilya Kadikin" and the letter itself. As you can see, after so many graphical witty finds, one has no choice, rather than accept the design from the first try.

Main slogans can change a lot and look very friendly — more fun, taste, happiness, victories and love, ofcourse.