nenets autonomous okrug
Bolshukha
The local theme park
Ilya Kadikin is the founder of the local theme park based near Naryan-Mar. We were there to help the young entrepreneur with his plans to became the best place to take a party or just spend your holiday not on a sofa, but on a fresh air.

Bolshukha is the word that has the word "Больше" in it — which means "More than". Thus, the main symbol became the ">" sign with a heavy emphasis on the naming, which is based on the idea that this is the place, that can offer more, than any other in NAO.
V is for some party mathematical equations
There are pretty a lot graphical references in the symbol: letter "B", mathematical sign "More than", hill, chum, reference to the minimalistic philosophy of the region and the letter K — which can be read both "Ilya Kadikin" and the letter itself. As you can see, after so many graphical witty finds, one has no choice, rather than accept the design from the first try.
Main slogans can change a lot and look very friendly — more fun, taste, happiness, victories and love, ofcourse.
Website and social networks (design and content are made without our help)
More than I've expected, actually. Special font looks awesome and it's great that it's design is highly memorable.
That is our first visit to Bolshukha in 2018, when it was yet preparing to open.
Elena Ermolina
Producer

Natalia Rybalchenko
Strategy

Igor Makovsky
Design

Teletype
TT Firs Neue font
More projects in NAO
  1. Research and brand strategy
  2. NAO map
  3. Naryan-Mar Map Full of Local Stories
  4. My Arctic — arctic tourist agency brand
  5. Nel'min-Nos brand and wayfinding system
  6. Nel'min-Nos map
  7. Pustozersk Museum Reserve Branding and Strategy
  8. Naryan-Mar tourist route map
  9. Mascot creation and storytelling
  10. Tundra merch branding
  11. Under One Sun — museum association brand
  12. Tundrafest — Local food festival
  13. Narey — local fashion and cultural brandBritish Higher School of Design and Art collab
  14. Nenets Lore Museum Identity
  15. Telviska Museum of Emptiness Branding and Strategy
  16. Indiga River and Fish Festival Branding
  17. Ustie Village Map and Branding
  18. Bolshukha Hill — local theme park
  19. Naryan-Mar Art Objects Concept
  20. Naryan-Mar Simulator 3D
  21. Frigate in Pustozersk Hotel and Restaurant Brand and Strategy
  22. Pechora River Map
  23. Naryan-Mar Wayfinding
  24. Pustozersk Maps of Past and Present Time