nenets autonomous okrug
Nel'min Nos Map
Find your way through the rythms of tundra.
This is the wayfavourite wayfinding part of our job in Nelmin-nos ethnic village, that we've been asked to make a brand for.

Tourist map for it is made on a special nenets tambourine. Can be used as a souvenir and the useful functional instrument to find your way in two variants: the full colored and its simplified version.

Client: NAO Business Development Center

Work: Maps, graphic design, wayfinding

2019
Combining traditional elements together with modern design instruments is the core concept here.
That's us talking about the future map — you can see the current map in the gallery upwards
This map will be used as a part of a wayfinding system currently being developed and waiting to be installed.
  • Elena Ermolina
    Producer
  • Natalia Makovsky
    Brand strategy
  • Igor Makovsky
    Design, illustrations, texts
  • Oleg Matsuev
    Siberian type designer
  • Thanks to Vlad Vyucheisky, Olga Sukhovarova for cooperation
More projects in NAO
NENETS AUTONOMOUS OKRUG
NENETS AUTONOMOUS OKRUG
NENETS AUTONOMOUS OKRUG
NENETS AUTONOMOUS OKRUG
NENETS AUTONOMOUS OKRUG
NENETS AUTONOMOUS OKRUG
NENETS AUTONOMOUS OKRUG
NENETS AUTONOMOUS OKRUG
NENETS AUTONOMOUS OKRUG
NENETS AUTONOMOUS OKRUG
NENETS AUTONOMOUS OKRUG
NENETS AUTONOMOUS OKRUG
NAO
Minimalism philosophy, unofficial branding and tundra
NAO map
The most minimalistic map of the most minimalistic region
Naryan map
Town map with local names, humour and legends
Naryan wayfinding
3d map and wayfinding design for city center
Tundrafest
The food festival with the taste of tundra
Cartoondra: the mascots
From sketch to people's true love: three little heroes of NAO
Tundra merch
Wear tundra, spread tundra across the world
NAO Museum association
Single brand to rule them all
Lore museum
Lore museum rebranding
Pustozersk museum
Town that lies beyond the horizon line
Pechora storytelling conference
Inspired by Maremiana and Oksino residents
Frigate in Pustozersk hotel & restaurant brand
How partnership with museum helps HoReCa
Lighthouse restaurant
Aesthetical illustrated branding
Nelmin-Nos
Living to the tundra rythms: branding of the outlying village
Nel'min Nos map
Find your way through the rythms of tundra: wayfinding system of the outlying village
Naryan-Mar 3D
Naryan town simulator goes full 3D
Narey
Award-winning fashion designer Olga Sukhovarova brand
Indiga
From village branding into festival branding
My Arctic
My ____ tourist operator in NAO branding
Bolshukha
Bolshukha theme park in Naryan-Mar branding
NAO × British High School
Collaboration between BHSAD students and NAO tundra