nenets autonomous okrug
Tundra merch
Wear tundra, spread the tundra across the world
Tundra, the key environment of Nenetsky Autonomous Okrug is the essence of the minimalistic philosophy. Everything NAO takes place inside tundra. We talk about it in two ways: via the Tundrafest gastronomical brand and with creating merch. We speak about it here.

Client: NAO Business Development Center

Work: Branding, design

2020
Tundra merch is the visual communication of the NAO philosophy, together with mascots.
Igor Makovsky
ART-DIRECTOR, DESIGNER
Nenetsky Autonomous Okrug slightly redrawn by hand logo
NAO merch is monochromatic in minimalistic in its nature. Black and white clothes and the same black and white print. There are only two elements in it: Tundra lettering and the logo. Sometimes we use pattern. That's it.
Tundra lettering in cyrillic
Tundra lettering in latin
Tundra merch was born as a part of nao mascots project. Needed to say, we'd like to stay classy and separate them for visual clarity from each other.
The original design had been slightly changed during usage. At first it was absolutely ascetic. Soon after the launch, a pinch of love was added and the logo "From Tundra with love" had been created. Follow on, a round element "Polar circle polar", which describes the white and black color scheme. Good when people continue to work with your brand without the help.
Igor Makovsky
ART-DIRECTOR, DESIGNER
One tundra to rule them all
There had to be found a hero, which tundra was craving. Nao Business Development Center found the right entrepreneur, who now owns the brand, produces merch and takes all the marketing. She's doing it via the vk community, where all news are managed. People do really seem to love Tundra across the world!
Vk community is the place for keeping everything
On the courtesy of the tundra brand personal archives
Tundra spreads across media:
  • Elena Ermolina
    Producer
  • Natalia Makovsky
    Brand strategy
  • Igor Makovsky
    Design, illustrations, texts
More projects in NAO
NENETS AUTONOMOUS OKRUG
2018 … 2023
NENETS AUTONOMOUS OKRUG
2020
NENETS AUTONOMOUS OKRUG
2019 … 2023
NENETS AUTONOMOUS OKRUG
2020
NENETS AUTONOMOUS OKRUG
2018 … 2023
NENETS AUTONOMOUS OKRUG
2020
NENETS AUTONOMOUS OKRUG
2019
NENETS AUTONOMOUS OKRUG
2019
NENETS AUTONOMOUS OKRUG
2021
NENETS AUTONOMOUS OKRUG
2020
NENETS AUTONOMOUS OKRUG
2018 … 2020
NENETS AUTONOMOUS OKRUG
2020
NENETS AUTONOMOUS OKRUG
2023
NENETS AUTONOMOUS OKRUG
2023
NENETS AUTONOMOUS OKRUG
2020
NENETS AUTONOMOUS OKRUG
2019
NENETS AUTONOMOUS OKRUG
2018
NENETS AUTONOMOUS OKRUG
2019
NAO
Minimalism philosophy, unofficial branding and tundra
NAO map
The most minimalistic map of the most minimalistic region
Naryan map
Town map with local names, humour and legends
Naryan wayfinding
3d map and wayfinding design for city center
Tundrafest
The food festival with the taste of tundra
Cartoondra: the mascots
From sketch to people's true love: three little heroes of NAO
Tundra merch
Wear tundra, spread tundra across the world
NAO Museum association
Single brand to rule them all
Lore museum
Lore museum rebranding
Pustozersk museum
Town that lies beyond the horizon line
Pechora storytelling conference
Inspired by Maremiana and Oksino residents
Frigate in Pustozersk hotel & restaurant brand
How partnership with museum helps HoReCa
Lighthouse restaurant
Aesthetical illustrated branding
Nelmin-Nos
Living to the tundra rythms: branding of the outlying village
Nel'min Nos map
Find your way through the rythms of tundra: wayfinding system of the outlying village
Naryan-Mar 3D
Naryan town simulator goes full 3D
Narey
Award-winning fashion designer Olga Sukhovarova brand
Indiga
From village branding into festival branding
My Arctic
My ____ tourist operator in NAO branding
Bolshukha
Bolshukha theme park in Naryan-Mar branding
NAO × British High School
Collaboration between BHSAD students and NAO tundra