nenets autonomous okrug
NAO map
The most minimalistic map ever created.
How shall be the map of the least populated region look like? We think that it should look like this. No hidden catch, no strings attached, just NAO.

Nao Business Development Center found a suitable and craving candidate who would be interested in map design for the benefit of the whole region — it was Olga Sukhovarova, co-founder of My_Arctic tourist operator.

Client: NAO Business Development Center

Work: Research and social communication, map design, merch

2020
My Arctic concept is all about personal unique experience, thus we like to draw routes right on the map by the hand. White minimalistic map comes in handy here. After you come home you take a personal map poster with you that you can put on a wall with your route drawn on it.
White plain background and minimalistic design included. Locals seem to catch the northern vibe and even made a graffiti with it later on.
"Look like there too much thing have to be added to the most minimalistic map", — that's what we said, when all the points were added to the interactive map after interviews with the tourist operators. Here is how it looked like:
Interactive map with all the places
Our inspiration lied between the ice shards and the sharp edges of the snow in windy tundra.
And here is a nice set of illustrations, that we will use randomly across other related projects in NAO, like Narey.
Oh, my reindeer! These are nenets settlements icons (too much details for an icon, though)
Photo by Jacob
This map will be official replacement of the current outdated tourist map, thanks to our finest touristic operator My_Arctic for cooperation and help with the content
Right-to-left (nenets people like it head-over-heels): Natalia Makovsky, Elena Ermolina, Igor Makovsky, Mark Makovsky
  • Elena Ermolina
    Producer
  • Natalia Makovsky
    Brand strategy
  • Igor Makovsky
    Art direction, designer, illustrator
  • Mark Makovsky
    Baby tourism advisor
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