How shall be the map of the least populated region look like? We think that it should look like this. No hidden catch, no strings attached, just NAO.
Nao Business Development Center found a suitable and craving candidate who would be interested in map design for the benefit of the whole region — it was Olga Sukhovarova, co-founder of My_Arctic tourist operator.
Work: Research and social communication, map design, merch
My Arctic concept is all about personal unique experience, thus we like to draw routes right on the map by the hand. White minimalistic map comes in handy here. After you come home you take a personal map poster with you that you can put on a wall with your route drawn on it.
White plain background and minimalistic design included. Locals seem to catch the northern vibe and even made a graffiti with it later on.
"Look like there too much thing have to be added to the most minimalistic map", — that's what we said, when all the points were added to the interactive map after interviews with the tourist operators. Here is how it looked like: