Lore museum was the most visited museum in Naryan-Mar ever. Actually, there were only two museums in the town, where the second one was the Pustozerk museum. We started working with Pustozersk before and it was a success: we found out that it could became a symbol of the minimalistic philosophy of the region we were developing. But we haven't been integrated in the life of the lore museum until one day we had been asked to make a slight redesign of its identity.

Task was to renew and actualize the current logo which was a traditional nenets bag. Our idea was not to touch it at all and just to renew the image. Too many details didn't allow it to be set in small scales, so we immediately liked the mini logo: more abstract, yet more bright and modern.