nenets autonomous okrug
Nao mascots
Idea, design, communication strategy and tons of cutiness
May be thex
This project learned me a simple, yet not so obvious wisdom, that people might not have an opinion on logo design, yet they might geniously find out if the mascot has the right eye design, or look untrustworthy, snarky or somehow cunning.
Igor Makovsky
Faster than light, never turn left, better be right
the choom
the droplette of oil
Elena Ermolina

Igor Makovsky
Design, illustrations, communications

Elena Smorodinova
Ideas, playwright

More projects in NAO
  1. Research and brand strategy
  2. NAO map
  3. Naryan-Mar Map Full of Local Stories
  4. My Arctic — arctic tourist agency brand
  5. Nel'min-Nos brand and wayfinding system
  6. Nel'min-Nos map
  7. Pustozersk Museum Reserve Branding and Strategy
  8. Naryan-Mar tourist route map
  9. Mascot creation and storytelling
  10. Tundra merch branding
  11. Under One Sun — museum association brand
  12. Tundrafest — Local food festival
  13. Narey — local fashion and cultural brandBritish Higher School of Design and Art collab
  14. Nenets Lore Museum Identity
  15. Telviska Museum of Emptiness Branding and Strategy
  16. Indiga River and Fish Festival Branding
  17. Ustie Village Map and Branding
  18. Bolshukha Hill — local theme park
  19. Naryan-Mar Art Objects Concept
  20. Naryan-Mar Simulator 3D
  21. Frigate in Pustozersk Hotel and Restaurant Brand and Strategy
  22. Pechora River Map
  23. Naryan-Mar Wayfinding
  24. Pustozersk Maps of Past and Present Time