nenets autonomous okrug
Narey
Award-winning fashion designer Olga Sukhovarova brand
We've been asked to develop a personal brand for Olga Sukhovarova who usually represents the region on the exhibitions and other events with the wear she makes. Her costumes is that golden mix of traditional culture and modern personal vibe that we appreciate so much.

Olga Sukhovarova is the active member of entrepreneur family, who use to participate in NAO Business Development Center community and uses an opportunity to gain business help from the center.

Client: NAO Business Development Center

Work: branding, web design, graphic design

2020
Logo
Logo is a metaphor for a piece of cloth with a bottom bent edge, local choom (nenets house) with a nice smart way to show the diagonal oriented local pattern. As always, there had to be a set of variations for all kinds of sizes and quality, because sometimes you need it embroided, either way you need it displaced in a piece of reindeer leather.
Narey logo in its maximum ornamentality
Narey logo in its casual ornamentality
Narey logo in its limited ornamentality
Narey logo in its minimum ornamentality
Nenets culture mentality is in ornamentality, so we had to follow that traditional belief in graphic design, as well.
Igor Makovsky
ART DIRECTOR AND DESIGNER
Olga in her workshop
Squares on 45 degrees
Special rule was invented for photos showcase: all the frames are square shaped and turned 45 degrees. That makes them outstanding in any other gallery. That came from the nenets ornaments that also tend to have many same diagonal module structure.
Set of square images turned 45 degrees
Catalogue
Square postcards
Narey business cards
Pattern
Pattern consists of images of old friends, who came from the Nao map, which was created half-year before Narey identity.
Mixing up elements from the neighboring projects is important inside a cluster design development. You put one project inside another and make it more memorable, friendly and interpenetrating
Igor Makovsky
ART DIRECTOR AND DESIGNER
Web
Web layouts were designed, but not yet realised due to complicated lack of sufficient funding as of 2023 and sufficient qualified web developers across NAO arctic wastelands.
The index page of Narey with a catalogue of the most relevant products
Website used to be a shop, mostly, with account information. As I see now, too complex solution for a small business.
Web layouts for both desktop and mobile
Reality
Olga is always there with her new personal identity: both on exhibitions, fashion shows and fishing.

I was aware to ask anybody to make all this work for me, but the Asmysl team. There was always a risk to descend into the overwhelming ornamentalism and I wanted it to look related to the minimalism trend
Olga Vyucheyskaya
FASHION DESIGNER AND LOCAL NENETS ENTREPRENEUR
  • Natalia Makovsky
    Brand strategy
  • Igor Makovsky
    Design, illustrations, texts
  • Oleg Matsuev
    Siberian type designer
More projects in NAO
NENETS AUTONOMOUS OKRUG
2018 … 2023
NENETS AUTONOMOUS OKRUG
2020
NENETS AUTONOMOUS OKRUG
2019 … 2023
NENETS AUTONOMOUS OKRUG
2020
NENETS AUTONOMOUS OKRUG
2018 … 2023
NENETS AUTONOMOUS OKRUG
2020
NENETS AUTONOMOUS OKRUG
2019
NENETS AUTONOMOUS OKRUG
2019
NENETS AUTONOMOUS OKRUG
2021
NENETS AUTONOMOUS OKRUG
2020
NENETS AUTONOMOUS OKRUG
2018 … 2020
NENETS AUTONOMOUS OKRUG
2020
NENETS AUTONOMOUS OKRUG
2023
NENETS AUTONOMOUS OKRUG
2023
NENETS AUTONOMOUS OKRUG
2020
NENETS AUTONOMOUS OKRUG
2019
NENETS AUTONOMOUS OKRUG
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NENETS AUTONOMOUS OKRUG
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NAO
Minimalism philosophy, unofficial branding and tundra
NAO map
The most minimalistic map of the most minimalistic region
Naryan map
Town map with local names, humour and legends
Naryan wayfinding
3d map and wayfinding design for city center
Tundrafest
The food festival with the taste of tundra
Cartoondra: the mascots
From sketch to people's true love: three little heroes of NAO
Tundra merch
Wear tundra, spread tundra across the world
NAO Museum association
Single brand to rule them all
Lore museum
Lore museum rebranding
Pustozersk museum
Town that lies beyond the horizon line
Pechora storytelling conference
Inspired by Maremiana and Oksino residents
Frigate in Pustozersk hotel & restaurant brand
How partnership with museum helps HoReCa
Lighthouse restaurant
Aesthetical illustrated branding
Nelmin-Nos
Living to the tundra rythms: branding of the outlying village
Nel'min Nos map
Find your way through the rythms of tundra: wayfinding system of the outlying village
Naryan-Mar 3D
Naryan town simulator goes full 3D
Narey
Award-winning fashion designer Olga Sukhovarova brand
Indiga
From village branding into festival branding
My Arctic
My ____ tourist operator in NAO branding
Bolshukha
Bolshukha theme park in Naryan-Mar branding
NAO × British High School
Collaboration between BHSAD students and NAO tundra