TAIMYR PENiNSULA
The Arctic Parfume brand
How Taimyr changed the mine worker into the parfumer
Alexey is little over 35, born in Udmurtiya, Glazov. He finished protestant seminary and dreams to be a football trainer. Used to be a mine worker, like many men in Norilsk did. Has a family, a wife and kids. Can't complain. Obviously working in a mine has a roof upon his mind, which he doesn't want to have. Has a thing for parfume, has always been thinking of how the northern lights would smell and the underground caves.

Client: Norilsk Development Agency

Work: package design, branding

2021 … 2023
Alexey is famous for his hobby — creating his own personal parfume brand called Mr. Bollex Woodmurt. Norilsk Development Agency invited Alexey to speak about his own way of exploring Arctic through smells. There we met each other. Alexey asked us to help him with design. We immediately replied and got along.
As you said "Taymyr changes you" is the slogan you have yet to reveal. I think I'm the first one of the few people in Norilsk who have really been changed by Taimyr. As for me, that's from miner to perfumer. Isn't that global changes for me and the best example of what Taimyr does?
Alexey Boltachev
THE ARCTIC PARFUMER
In 2023 Alexey won the All-Russian contest "Grand master of the creative art" for his project, then left job in mine and fully dived into the project of his passion. That's great news for Aleksey and we can't wait for further successful news from him.
Alexey is the great example of the perfect brand integration into the entrepreneur project. Hope that will give a boost and inspire other norilsk residents.
Anastasia Korol
HEAD OF TOURISM DEPARTMENT IN NORILSK DEVELOPMENT AGENCY
  • Natalia Makovsky
    Brand strategy
  • Igor Makovsky
    Art direction, designer
  • Thanks to the whole Norilsk Development Agency team
More projects in Taimyr
TAIMYR PENINSULA
2019 … 2023
TAIMYR PENINSULA
2021
TAIMYR PENINSULA
2021
TAIMYR PENINSULA
2021
TAIMYR PENINSULA
2021 … 2023
TAIMYR PENINSULA
2020
TAIMYR PENINSULA
2022
TAIMYR PENINSULA
2023
Taimyr brand
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The Arctic Parfumer brand
How Taimyr changed the mine worker into the parfumer
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