The Arctic Parfumer brand

TAIMYR PENiNSULA

The Arctic Parfume brand

How Taimyr changed the mine worker into the parfumer

Alexey is little over 35, born in Udmurtiya, Glazov. He finished protestant seminary and dreams to be a football trainer. Used to be a mine worker, like many men in Norilsk did. Has a family, a wife and kids. Can't complain. Obviously working in a mine has a roof upon his mind, which he doesn't want to have. Has a thing for parfume, has always been thinking of how the northern lights would smell and the underground caves.

Client: Norilsk Development Agency

Work: package design, branding

2021 … 2023

Alexey is famous for his hobby — creating his own personal parfume brand called Mr. Bollex Woodmurt. Norilsk Development Agency invited Alexey to speak about his own way of exploring Arctic through smells. There we met each other. Alexey asked us to help him with design. We immediately replied and got along.

As you said "Taymyr changes you" is the slogan you have yet to reveal. I think I'm the first one of the few people in Norilsk who have really been changed by Taimyr. As for me, that's from miner to perfumer. Isn't that global changes for me and the best example of what Taimyr does?

Alexey Boltachev

THE ARCTIC PARFUMER

In 2023 Alexey won the All-Russian contest "Grand master of the creative art" for his project, then left job in mine and fully dived into the project of his passion. That's great news for Aleksey and we can't wait for further successful news from him.

It smells like changes!

Does the northern lights smell. How a parfumer who worked in a mine for 13 years creates fragrances on flacon-magazine.com
Komsomolskaya Pravda has a great article on Alexey
24rus project about startups has a langing about Alexey project
NKK media tells about the great master of the creative art, Alexey
Taimyr Telegraph writes about Alexey
Norilsk Online City proudly writes on how Alexey met his dreams
Zapolyarnaya Pravda has a short article, too
Enisey.TV filmed a small video
And OTR.online has a video sketch on our hero

Alexey is the great example of the perfect brand integration into the entrepreneur project. Hope that will give a boost and inspire other norilsk residents.