Art Arctica is the creative residence of Monchegorsk Development Agency curated by outstanding person, Regina Potekhina. Her project is all about inspiring local residents to create and develop creative approach to routine ways of doing business thing for entrepreneurs. Regina communicates with bloggers, modern artists, writers, filmmakers and arranges courses, masterclasses and schools for everyone interested. Streets of Monchegorsk change all because of Regina achievements: new artobjects, loved by many are among the most noticible ones.

We've tuned up her graphical language a bit during the rebranding of the whole Monchegorsk Development Agency, which we had to move closer to the town brand. We haven't touched the recognizable design, yet put it gently inside the oval bed and covered with the soft and round typographics. This approach not only left her projects recognizable, but also put them in a single row with other town brand activities.