Gastronomical projects are of high priority for our team to collaborate with when creating a brand, because that's the place which people are visiting regularly and gain experience. Here in Monchegorsk, the amount of eating places grew significantly since the beginning of the tourism development. We have been cooperating with the most significant ones, including the outstanding example of a single entrepreneur, Alena Domnicheva, who grew her business from the lonely mobile cafe point to opening a standalone cafe in one of the largest hotels of town with only a small team of emplyees.

Alena Domnicheva came to the Agency for help with her branding she has made herself. At the very beginning Alena had an alien-like designed mobile cafe trailer of a vivid purple color. After a few years of tidious everyday work of her team, the business grew larger and Alena opened a cafe in the local hotel Laplandia. We made Alena brand more local with adding a photo of the town on her cafe cups that immediately became symbolic and super successful.

This is the secondary product by the purple sparkle Alena from Monchegorsk. Samotsvety is a set of sparkle soda water with bright dyes matching colors of the stones found on Kola Peninsula that is famous for the rich spectre of mining extractions. As it was with Purpur, Alena had an awesome idea from the start and we just had to tune it up a little to the standarts. We have made a number of stickers with awesome 3d works by Viktor Krasovsky and some eyecatching letterwork, too.

ISMO is one of the oldest restaurants in town and you would roughly miss it, because it stands right on the central square to the right from administration. It consists of two equal parts: one is the food court and the second one is the restaurant. We've slightly altered the existed design, keeping the recognizable smile shape and added more locality in its interior.

Historically called Metallurg, the famous restaurant situated in the hotel with the same title has closed for rennovation and сame to us for rebranding with the new title "the Lingonberry". This was an unsuccesful project and the project abandoned, while the newly opened restaurant got its historical name, which is totally understandable.