Working with HoReCa institutions is essential when you speak about branding and we always tend to get with hotel owners and speak with them about the perspectives of getting into the town branding. Here in Monchegorsk, there was no difficult to persuade them: all of the owners knew that developing tourism means will affect the hotel income, after all. We had been closely working with the historical hotel, Sever Inn and the newly built hostel. Both has entered the community of entrepreneurs, curated with Monchegorsk Development Agency and fitted perfectly.

Sever Inn is actually the new reincarnation of the historic Gostinitsa Sever. When you watch into original plans that are carefully kept inside, you'll find out that this building meant to act like a small town inside with all the conveniences inside from the library to the set of restaurants. Besides that, this hotel has a long list of well-known celebrities staying there including Gorbatchev, Fidel Castro be it just a legend, or not.

The owners of the previously called "Hostel Haus", has been very open to the idea of rebranding that allowed them to be a part of business community. Here is interview of the Imandra Hostel owner, Kirill Karachun.