MURMANSK OBLAST, Russia
Imandra Fest Branding
Design for 10 annual outdoor activity events in Monchegorsk
Imandra Fest is the unifying product, covering regular annual set of sport festivals, promoting outdoor activity held in Monchegorsk and open for all the residents to take part in. All events had been launched and courated by the territorii.rf team in 2022 with art-direction by our team. Such a complex method made these events well recognized and intertwined with the brand ideas of sport lake activity in whole Monchegorsk area. With the help of the local brand designers, Viktor Krasovsky and Sergey Kalyukin we've created plenty of energy driven designs, some of which keeps untouched later and some of them changed significantly.
The mash of all the animations we've carefully made together with the native monchegorian, Viktor Krasovsky aka Pinkmole
Imandra fest identity
The parent brand covering all the sport festivals held in town is wavy. Its design looks pretty identical to its parent visit-imandra logo, that handles the touristic brand of the whole Monchegorsk area.
Imandra Fest wavy logo looks almost identical with the tourist logo of the whole Monchegorsk area
Art direction by Igor Makovsky, letters by Ilya Naumov with letterwork by Egor Golovyrin
10 Imandra Fest events
Nord Beach Party
Probably the hottest event in Monchegorsk after the metallurgical plant, held in spring. We've made the very first event held in 2022, later it became more orange.
Spring comes to Monchegorsk with Nord Beach Party at the last days of March (designer: Igor Makovsky and Katya Antoshkina)
1000 Lakes Quest
Quest on cars around the Monchegorsk that makes people get used to their own town and its uniquiness.
1000 lakes in this car quest design (designer: Igor Makovsky)
Pro Art
Teenager oriented street culture festival held in park, where everybody can compete in graffiti, dancing, playing active games and having fun. The red straight design mixed with rounded blue inheriting the original Monchegorsk colors from the coat of arms made this design a very successful one.
That rare moment where Huggy Wuggy face fit is the overall Monche design guidelines (designers: Igor Makovsky and Viktor Krasovsky)
Monche Night Trail
Sport running at night with a flashlight attached to the helmet under the borealis and oval shaped moon. Logo remained untouched, yet we put our hands on the moon.
No to running with scissors, yes to running with moose horns (designer: Igor Makovsky and Viktor Krasovsky)
Love is Imandra
A winter fairy tale held mostly on the ice rink. At the launch it was aimed to be more family connected. Later love became more global and aimed to loving the whole Imandra lake.
Imandra is a very loveable lake. There is even an Island of Love washed by its waters (designer: Viktor Krasovsky)
Monchegoria
Mountain biking at its finest with a 65km route that is a challenge for everybody but the monchegorians.
Mountain bike tracks became the recognizable element of this event (designer: Viktor Krasovsky)
Imandra Go
The event for the elderly residents of Monchegorsk featuring scandinavian walk, held in the main town park.
Scandinavian walk for elderly residents, suitable for brand designers, as well (designer: Sergey Kalyukin)
Halls of Nittis
Crossing of cross-fit and skyrunning, this is the challenge for the teams of real vikings only. Maximum endurance and strength needed.
Running towards the top of the hills with wife on the back and violet badge on the front (designer: Sergey Kalyukin)
Sup Day
Keeping up to ovals standing firmly on the sup by the windy surface of the Imandra waters.
Sliding by the water surface with the wind blowing towards the face (designer: Viktor Krasovsky)
360° Rotation
This one is about freestyling, skiing, jumping on tramplettes and doing amazing crazy stuff on the slopes of the local skiresort, Loparstan.
Awesome round-up illustration fits a crazy dynamic event (designer: Sergey Kalyukin)
More on Imandra Fest in media:
- Official list of Imandra Fest events on the tourist portal of Monchegorsk
- Moncegorsk Development Agency has something to add, as well
- Daria Yarkova shares her thoughts of Imandra Fest with urbanintonations.
Close connection between our team and Territorii
- TerritoriiThe awesome team behind tourism brand development and managment
- Katya DmitrievaProject manager from territorii
- Natalia MakovskyBrand strategy
- Igor MakovskyArt direction, designer
- Viktor KrasovskyMotion and graphical designer, born in Monchegorsk
- Sergey KalyukinDesigner from Murmansk
- Egor GolovyrinDesigner of Imandrafest logo
- Ilya NaumovFactor_A type designer
- Liza Lineva,
Lera TikhonovaThanks to EBM agency for support
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