Imandra Fest Branding

MURMANSK OBLAST, Russia

Design for 10 annual outdoor activity events in Monchegorsk

Imandra Fest is the unifying product, covering regular annual set of sport festivals, promoting outdoor activity held in Monchegorsk and open for all the residents to take part in. All events had been launched and courated by the territorii.rf team in 2022 with art-direction by our team. Such a complex method made these events well recognized and intertwined with the brand ideas of sport lake activity in whole Monchegorsk area. With the help of the local brand designers, Viktor Krasovsky and Sergey Kalyukin we've created plenty of energy driven designs, some of which keeps untouched later and some of them changed significantly.

Client: Monchegorsk Development Agency

Work:
Art-direction, design

2022 … 2023

The mash of all the animations we've carefully made together with the native monchegorian, Viktor Krasovsky aka Pinkmole

Imandra fest identity

The parent brand covering all the sport festivals held in town is wavy. Its design looks pretty identical to its parent visit-imandra logo, that handles the touristic brand of the whole Monchegorsk area.

Imandra Fest wavy logo looks almost identical with the tourist logo of the whole Monchegorsk area

Art direction by Igor Makovsky, letters by Ilya Naumov with letterwork by Egor Golovyrin

10 Imandra Fest events

Nord Beach Party

Probably the hottest event in Monchegorsk after the metallurgical plant, held in spring. We've made the very first event held in 2022, later it became more orange.

Spring comes to Monchegorsk with Nord Beach Party at the last days of March (designer: Igor Makovsky and Katya Antoshkina)

1000 Lakes Quest

Quest on cars around the Monchegorsk that makes people get used to their own town and its uniquiness.

1000 lakes in this car quest design (designer: Igor Makovsky)

Pro Art

Teenager oriented street culture festival held in park, where everybody can compete in graffiti, dancing, playing active games and having fun. The red straight design mixed with rounded blue inheriting the original Monchegorsk colors from the coat of arms made this design a very successful one.

That rare moment where Huggy Wuggy face fit is the overall Monche design guidelines (designers: Igor Makovsky and Viktor Krasovsky)

Monche Night Trail

Sport running at night with a flashlight attached to the helmet under the borealis and oval shaped moon. Logo remained untouched, yet we put our hands on the moon.

No to running with scissors, yes to running with moose horns (designer: Igor Makovsky and Viktor Krasovsky)

Love is Imandra

A winter fairy tale held mostly on the ice rink. At the launch it was aimed to be more family connected. Later love became more global and aimed to loving the whole Imandra lake.

Imandra is a very loveable lake. There is even an Island of Love washed by its waters (designer: Viktor Krasovsky)

Monchegoria

Mountain biking at its finest with a 65km route that is a challenge for everybody but the monchegorians.

Mountain bike tracks became the recognizable element of this event (designer: Viktor Krasovsky)

Imandra Go

The event for the elderly residents of Monchegorsk featuring scandinavian walk, held in the main town park.

Scandinavian walk for elderly residents, suitable for brand designers, as well (designer: Sergey Kalyukin)

Halls of Nittis

Crossing of cross-fit and skyrunning, this is the challenge for the teams of real vikings only. Maximum endurance and strength needed.

Running towards the top of the hills with wife on the back and violet badge on the front (designer: Sergey Kalyukin)

Sup Day

Keeping up to ovals standing firmly on the sup by the windy surface of the Imandra waters.