Monchegorsk tourist map

MONCHEGORSK, MURMANSK OBLAST, Russia

Monchegorsk tourist maps

Tourist map design that everybody lakes

Since the beginning of the project we dreamed to create a highly illustrative map, that would be fun and interesting to explore. At first, there was lack of content. Two years since the launch, we had formed a community of entrepreneurs, willing to cooperate with the newly created brand. Territorii team asked us to create a highly illustrative and beautiful map to suit its needs. We had to print it out on the visit-imandra leaflet that was spread out around all the community members and can be found all over Monchegorsk absolutely for free.

Client: Monchegorsk Development Agency

Work:
Design, illustraions

2023

Collecting content

Our maps are always getting content from the residents and our personal experience with the territory.

Monchegorsk tourist community helps with the map contents

Here is a more massive event. Residents are lining up to share their personal stories on relations with the town and what they want to see on the map. We were asking them if we missed something important. Best collaboration ever.

Residents offer of what they want to see on the tourist map during the town day on September, 2022

Inspiration

Monchegorsk architecture has been praised by a number of artists and was an inspiration to us, as well.

Awesome examples of town landscapes (artists are yet to be clarified)

Tourist map 2023

The most ambitious and detailed illustrative map we've made for Monchegorsk. Both geographically accurate, has lots of content, which is expectable after 2 years of work.

Mocnhegorsk tourist map (designed by Igor Makovsky and Katya Semenova in 2023)

Map-inspired key image

Everyone was so amazed with the appropriate map design, that we've made the whole branding of the town holiday, started with the key image. More on that activity visit this article.

Key image for the town day, inspired with the map vibe

The way town map impacted town holiday designs for the next time, in 2023

More on the town holidays activities

Map-inspired merch

Map design is easy to replicate across merch of all kinds. While they doesn't always use the exact design assets from the map, it inspires on creating merch for sure.

Designs inspired with the map and using its assets more or less

Interactive map

Map can be seen on the official tourist web portal as well, where it clearly demonstrates the placement of all the institutions and business involved in town branding and communicate with agency.

Visit-imandra.ru official tourist portal has map section in it

Mapevolution

Three steps towards the final result.

2021, 2022 and 2023 respectively (designed by Igor Makovsky with illustrations by Katya Semenova)

Maps are the perfect place for selfies!

When the map was still in production in 2021, we've put a simplified version of it on the wall in the Monchegorsk Development Center. No matter the logo was sketchy and the font substituted to the cringy one, plus dozens other small detailes broken here and there, people do not care about and always take a selfie across it, which is way and way more important.