MURMANSK OBLAST, Russia
Monchetundra region map
Tourist map for the region outside town
If you speak about tourist development then you will definetely need a well drawn, highly customizable map that can be altered to your needs and be of high versitility. With the help of Monchegorsk Development Agency, we've designed a unique map that can be accessed for anybody involved in tourist development processes. Design of the map could be altered, some information layers toggled or added due to the personal request. Map has no sharp edges and relays on plain and simple typographic and clear style.

Client: Monchegorsk Development Agency

Work:
Map design

2022 … 2023
Monchetundra and Imandra is on the palm of your hands
How we use it
Map is available for everyone interested in using map for their purposes. All entrepreneurs can use it, while agency designers can slightly modify its design to suit personal brand. The most striking example of using this map can be seen right in ISMO, one of the central restaurants of Monchegorsk, where we've made a lightbox out of the Imandra water reservoirs on the map. It gave the restaurant interior some local vibe it was lacking and a good place for taking selfies.
Slightly modified version of the map, made for the ISMO restaurant with some photos to illustrate the beauties
Piece of map on every tray to keep yourself notified on the context of your location
How we made it
The process of map making started with the lake research, visiting islands, walking wild and impassable pathways along the most distant location with the team of professionals.
We had been amazed with the toponic titles around Imandra lake and spend time asking our guides on the legends and local stories that lie behind these names. To our surprise, there were none and we gave idea to create something new to attract tourists, because sometimes routes is like a wine. A good legend sells it.
Igor Makovsky
ART DIRECTOR, MAP DESIGNER
Lake research took us whole week to explore and it was worth every minute spent
In front: Igor Makovsky, Daria Yarkova and Natalia. In back: Valery and Belka from Belka Kite&Travel
  • Daria Yarkova
    Tourist manager from Monchegorsk Development Agency
  • Liza Lineva
    Project manager
  • Natalia Makovsky
    Brand strategy
  • Igor Makovsky
    Art direction, designer
  • Thanks to Belka Sport & Travel team
  • Thanks to Lake Energy team
  • Thanks to ISMO restaurant
  • Thanks to Monchegorsk Development Agency for support
  • Thanks to Territorii for support
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