MONCHEGORSK, MURMANSK OBLAST, Russia
Monchegorsk on the expo
How we made a scalable design of the exhibition stands
Showcasing new destination on the tourist exhibitions is always a very challenging request. People typically never heard of Monchegorsk before and do not understand how the industrial urban town could stand in the row of familiar tourist destinations. Unlike Arctic Cluster in Taimyr, that we've been working with since 2019, who prefers to amaze expo visitors with something new every year, the strategy for Monchegorsk heads towards using the recognizable design every time with light additions every year. That helps cut the costs and time for production.

Client: Monchegorsk Development Agency

Work:
Art direction

2022 … 2023
First sip of lake water
For the first time, Murmansk Region let Monchegorsk stand separately and use the back side of their stand and around 10² meters in total. We had painted the whole wall blue and cut the monchegorsk oval in it. There were only two colors used: blue and white. The viking, that represented the Imandra Viking Fest was highlighted with his red shield made of nordic wood.
March, 2022
Intourmarket
People reaction was justified enough: much of them haven't even heard about Monchegorsk before and the most obvious question was about the location. That was made willfully to look like a constant participant.
Igor Makovsky
ART DIRECTOR, DESIGNER
First own stand on the 10m² was evocative. Where is Monchegorsk, what is it? These were the common questions.
Second sip of lake water
We've overcame the mistakes of the first sip and have looked way more blue, than the first time. The stand became way larger, we've added short descriptions to the side and had more content to demonstrate. The most notorious change was replacement of Monchegorsk logo with visit-imandra: according to the strategy of tourism, developed by territorii.rf team.
March, 2023
Intourmarket
We were happy to see the stand evolving and overcaming the problems of the past
Third sip of lake water
This and the previous one event had been held almost in parallel. So visually both stands were almost identical with small technical changes. It took us less resources and time to design them this way, yet it increased their recognizability on the market.
March, 2023
MITT
Looking blue for the first time on the MITT, the largest international tourist evet in Moscow
Fourth sip of lake water
Feeling blue in our heart, yet with a red blush on our faces, we've made it for the first time in Moscow. One-sixth with an accent on vikingfest red brand, that completed the overview of what Monchegorsk can offer.
September, 2023
Otdykh
The red energy of the Viking Fest is slowly overflows the depths of blues
Fifth sip of lake water
After the Imadra Viking Fest won some valuable prizes in tourist industry, we have given it more space and color: around 40/60. Two years since the first encounter, we've evolved in the large blue-reddish spot with more than dozen participants, the hidden meeting room inside and the large closet behind the mighty walls of unforgettable and laconic monchegorian designs.
March, 2024
Intourmarket
Note the contrast between the smooth shapes of lake part with the edgy reddish vikingfest part
At this part we've ended up with the most satisfying design we wanted to achieve and got to the blue-reddish harmony between the masculine viking fest and the femine blue smooth curves of the imandra brand.
Igor Makovsky
ART DIRECTOR, DESIGNER
Monchegorsk expo in media
  1. Video of monchegorians take part on Inturmarket 2024, yt with bad sound
  • Daria Yarkova,
    Kirill Fokin
    Thanks for support to project managers
  • Liza Lineva,
    Lera Tikhonova
    Thanks to EBM agency for support
  • Natalia Makovsky
    Brand strategy
  • Igor Makovsky
    Art direction
  • Viktor Krasovsky
    Designer, 3d visuals
  • Ilya Naumov
    Factor_A type designer
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