Anastasia Lebedeva had a personal gift shop in Monchegorsk. It helped local craftsmen to showcase their goods and destribute them. She had a closet room by the chain store full of souvenirs of all kinds named "the workshop of presents". In 2022 she gained support from the Murmansk Ministry of culture. She moved to a way more larger personal shop, published her own souvenir line, connected with the town brand that we've developed and bought some printing devices to produce them with less expenses. We helped to create her personal highly illustrative brand connected with one of the Monchegorsk symbols — the sculpture of the Moose, that is deelpy associated with the town historically and mentally.

The Moose is the grand symbol of the town that can be seen on the official coat of arms and, say, everywhere in town. We'd use it on the town logo if not tens of other mooses from towns all around Russia that would not help town identity to stand out. Even though we haven't taken moose image into design, we couldn't ignore him completely, because residents love him with passion. That's why we had been seeking a way to create a project sometime that could include him. Looking at Nastya's gift shop assortment of souvenirs proved us right: every second art had the Moose in it. That's why there were no concerns: let the Moose be the main hero.