Constellation of Small Towns in Russia

Russia

Constellation of Small
Towns in Russia

Association of small tourist towns product

Association of small tourist towns ties historical settlements with up to 50K residents in Russia for creating single tourist experience. Idea is to make a community of entrepreneurs that work in tourist sphere and share experience, standarts and represent their interests on the federal level. This association aims to focus tourist attention towards small towns that can offer competitive tourist products and have a lot of worth to visit both for local residents and the foreign ones. Association asked us to create a unifying brand that could sovle this needs.

Client: Association of small tourist towns

Work: branding, design

2016 … 2019

13 hidden stars with undisclosed potential

We invited at least one representer of the first 13 small towns-members to Uglich, where the first strategic session had been held. Everyone was eager to call themselve a little hidden star on a tourist map with undisclosed potential. That's how we got straight to the idea naming the project a set of small stars, or, better say, the constellation.

Constellation of Small Towns in Russia

Great star driven logo

The star is, obviously, a geotag with a guiding star inside.

Constellation of the Small Towns logo

Great brand message

Idea was to depict a match between something large and monolithious and gracefully thin.

The Great is in the Small

the Great in the Small logo

Also great is that in addition to it, there is a nice amount of variations for highlighting a special tourist activity, according to the topic, for example:

Great history in small towns
Great events in small towns
Great beauty in small towns
Great personality in small towns ... etc

Constellation of tourist products sorted by the topic

Great 12 town calligraphics

Elena Katz reproduced the uniqueness of every town through the elegant calligraphic vibes.

I had taken special calligraphic courses to handle this

Elena Kats

DESIGNER

Great pattern in small town

All the calligraphics, taken together, represent a seamless pattern, that could be easily used on any sorts of souveniers and print.

Round association pattern

Great website in small town

There had been numerous attempts at creating a standalone web platform with lack of brand managers and the single capable editor policy. In spite of seemingly unhandling difficulties, the association administration made a website themselves. We're very happy to observe the worthy result.

Association finally got a fully operative online platform

Great festivals in small towns

Design is widely used by the association on festivals. There had been 5 town-scale festivals already. Association successfully tells about itself during tourist expo. We often take part in it telling about the brand, its perspectives and just having a friendly hug to our friends from small towns.