Brand strategy with a map on a paper boat
Let's be honest, gas stations are typically one-size-fits-all places, that you can hardly remember and that's how we used to take them. On the contrary, we can remember Baranka — a set of cafe next to gas stations in Vologda Oblast, that represent a location they're placed in. One of our earliest experiences had been working on the brand of a gas station in Zaraysk, that acted like a tourist information center.

Client: Suzdal town administration

Work: research, branding, design, map design

2016 … 2017
Syasstroy in social media:
  1. Text
  • Natalia Rybalchenko
    Brand strategist, concept, idea, communication
  • Nastya Obudenkova
    Journalist, analytics, photographer
  • Igor Makovsky
    Art direction, designer
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