Rosatom is keen to keep towns of its presence in a feeling of constant care. Social projects are in special focus. In 2019, Rosatom launched a branding initiative for all the towns under title "Rosatom together
". Mission was to find a unification and unique idea for every of the seemingly alike nuclear monotowns. Rosatom asked a few companies to help with consulting needs. We've got two: Kurchatov and Desnogorsk
. Terms were as follows and meant to last pretty fast: visit the territory, do a research, meet all the people at the round table strategic session, get all the insights, visualize it, present it to the active town community and the administration and make a brandbook. Later on the towns had to come to the Rosatom headquarters in Moscow and participate in a special show, where they ought to show and tell about the work done.