Did you know, that there were no up-to-date official tourist maps for the whole Moscow Region until 2014? I mean the real okay ones? Sounds unexpected, but bright and important territories tend to look deeply forsaken in place branding, because of high competing or set of complex problems that make it difficult to begin working with them. We had a double opportunity to change things in 2014 to begin with a food-themed map presented on a
food festival Russian Gusto and here, as an official Moscow region tourist map. That leads to the set of further works for our art-director and designer, Ivan Vetrov.