MOSCOW OBLAST, Russia
Russian Gusto Fest 2014
First international food festival in Russia
Food festival of such international scale was among the first one held in Moscow Region. Core idea was to invite the best both russian and foreign chiefs to cook using the products brought by the local farmers, thus promoting them and demonstrating that the russian cousine is trendy, healty, tasty and super beautiful. The festival featured a farmer's fair, children zones and many more attractions. The festival was a governmental level event, which was attended by both officials and famous people interested in gastronomy. Everyone was called to a meal during the sunny october 11–12 in 2014.
Branding
Totally handmade, homegrown, bright, fresh, tasty, with a sauce of lettering. Work of abstract art in the style of Ivan with lack of details and coarse strokes.
Plenty of bright colored identity had been prepared
Gastronomic map
This map is spreading like gravy on a wide dish with a reddish mashed tomato at its heart center.
Gastronomic map of Moscow Region
Interior spaces design
We have carefully thought out and designed the whole interior designs according to our tasty bright illustrative guidelines.
Lettering
Students from the Higher School of Britain had been called to help with the lettering. Plenty of chalk and blackboards had been used the day before the official opening. 93 to be precise. Anyway, food design is better served with lettering. That was the kitchen with Ivan as the chief.
Interacive map
The same as the static one, but more calories in every pixel, recommended for everybody to explore. The website is outdated and not working anymore as of 2023, yet we have saved a video presentaion of how it worked. All the content was meant to collect during the festival itself and thus get a lot of unique information we later placed on the map to attract investors, gastro experts, restaurant chiefs and managers for exchanging information and ideas in between.
Interactive map had been expired, but you can check the presentation on youtube
Set of videos
Why.company production provided us with a set of theme videos featuring invited guests and heroes: farmers and small business owners. Here is full playlist on youtube.
- Jay Robert ClousCheesemaker
- Aleksander KhodosFish breeding factory no.1
- Aleksander PocheptsovFarmer
- Dmitry ValigurskyFarmer
- Pavel TarasovFarmer
- Tatiana VostryakovaDirector of ostrich farm
- Danil SokolovPrivate farm Koza Nostra
- Yuri PrivezentsevFarmer
Natalia perfomance on the stage
Every one of our projects has some philosophy we want to communicate with the help of maps, design, identity and other ways. Natalia speech was not an exception.
I was talking on the importance of the local cousine using the products that can be undervalued and grown around, because people just do not know how tasty and healthy they could be.
Natalia Rybalchenko
BRAND STRATEGIST
Natalia Rybalchenko performs on the stage
Bon appetit!
It brings bright memories and sweet-and-sour taste at the tip of the tongue just at a first glance on these photos, taken during the fesival.
Russian Gusto in social space:
- Offical festival communication group in vk
- How it was made video for those who like to watch behind the curtains (yt)
- Russia Beyond has an article on Russian cuisine in theory and practice at gastronomic festival Russian Gusto
- M24 on the gastronomical event held in Crocus Expo
- RG.ru has article on the food festival as well
- 1st channel has a reportage on the Russian Gusto Fest
- Tass.ru has a text on their website
- Tourprom has an article on the event
- Sergey Nadezhdin
Sergey Didenko
Viktor MichlesonProducers - Natalia
RybalchenkoBrand Strategist, gastro map creation, took part in exhibition - Ivan VetrovArt direction, designer
- Team of Britain Higher School Art Design studentsLettering
And many other projects across Russia and CIS
